We know, we know! How many times have you come across an article claiming ‘5 easy steps to social media success’? And each one of those articles says something different or recommends a different tool? Who has the time to sift through all that?! Time is quite literally of the essence and as we all know by now, social media marketing is a lot longer winded than just pressing post!
1. Take advantage of scheduling tools:
There are plenty of free ways to schedule your posts using the social platforms themselves. Use business manager on facebook & twitter ads.
Buffer offers the option of automatic posting and determines the right posting times for your brand, based on the engagement of your audience. What most people love about Buffer is that you can add the browser extension or download the mobile app, so you can share the content you discover online, on the go!
Is one of the best known social media management tools, used by millions of people around the world to market their business in an efficient and simple way. Get easy access to features such as analytics and insights into your progress and growth, assignment management for your team, campaign management for all of your social networks.
Social oomph offers a variety of interesting features that boost your marketing strategy including the ability to monitor who to follow/who has followed you. Plus with the paid version, you can schedule updates from email for extra efficiency!
2. Use user generated content
Have people been to your events or tried your products and tagged you? Why not add a hashtag to your packaging/decoration/business card and encourage that social sharing! Alternatively, get in touch with your fave influencers and see if they would be interested in some samples. They will usually take a gorge photo when they receive your product. UGC done!
3. Create a monthly content calendar
You can get some great online versions but if you prefer print out a calendar and go back to pen and paper.
Add in important foodie dates so you can tailor your content to what’s trending at the time.
4. Do all of your scheduling at an allotted time for the week ahead.
Set aside a time each week and just get it planned. Once you are into the routine it will become second nature, it’s all about commitment. Planning all at once will be much quicker than taking time each day to think about it!
The social platforms themselves offer many metrics and these can take a lot of time to look at and decide what’s important. For each of your posts decide what your one objective is (engagement, reach, clicks etc) and only monitor that one metric to judge your performance. Over time you will learn what works and doesn’t work for that particular objective - ultimately saving time! Yay!
Buffer actually have some good social report templates here.